Michael Burchi Appointed GM of Aftermarket and OE Products at Niterra North America

Niterra North America Inc. in Wixom, formerly NGK Spark Plugs (U.S.A.), appointed Michael Burchi as its general manager of aftermarket and original equipment product.
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Michael Burchi
Michael Burchi

Niterra North America Inc. in Wixom, formerly NGK Spark Plugs (U.S.A.), appointed Michael Burchi as its general manager of aftermarket and original equipment product.

Burchi will assume the role previously vacated by Mark Boyle, who was recently promoted to Pan-America and Australia (PAMA) regional general manager of product.

“Mike has been a Niterra associate for over five years and has made significant contributions to the product team during his time with the company, managing product lifecycles, reducing global costs, and analyzing key customer KPIs,” says Kirt Denman, director of aftermarket fir Niterra.

In his new role, Burchi will oversee the aftermarket and OE product, business intelligence, content, customer support, and training/technical services for the U.S. and Canada.

Burchi graduated from Michigan State University in East Lansing with a Bachelor of Arts degree in international relations economics. He has spent his career in automotive product management, specializing in situation analysis, product strategy, and executive summaries to streamline decision-making. He also has expertise in Data Analytics.

“I am excited to step into this new role,” says Burchi. “I know my background and expertise will allow me to lead these teams into a sustainable future of innovation and growth.”