Kathleen Kennedy of Pica Marketing Group Dearborn earned the Certified Advertising Specialist certification from Promotional Products Association International.
The certification is among the promotional products industry’s premier professional designation, along with the Master Advertising Specialist and Master Advertising Specialist Plus certifications. Individuals with these types of PPAI certifications are recognized in the industry as those who have attained a higher standard of professional competence, knowledge, and experience.
The certification requires 25 hours from a structured industry-approved curriculum along with 25 elective credits, completion of the Trained Advertising Specialist certificate, and a passing score on the CAS certification dedicated course quizzes. The required curriculum includes an overview of the promotional products industry, promotional programs, best practices, and more. Upon completion of the core curriculum, individuals can structure their own course schedules to deliver the greatest relevance and value for their careers.
The PPAI certification program has been recognized as a reliable indicator of professionalism and excellence in the promotional products industry.
PPAI is an international not-for-profit association serving more than 16,000 corporate members of the more than $24 billion promotional products industry. The industry is comprised of more than 40,500 businesses and a workforce of more than 500,000 professionals.
PPAI represents the industry in Washington D.C.