Reseda Group, a wholly owned credit union service organization (CUSO) of MSU Federal Credit Union (MSUFCU) in East Lansing, has acquired ChannelNet, a Dearborn company specializing in digital consumer engagement. Terms of the deal were not disclosed.
“Reseda Group is pleased to welcome ChannelNet into our award-winning CUSO,” says April Clobes, president and CEO of Reseda Group and MSUFCU. “ChannelNet has a proven track record of providing breakthrough digital solutions for financial institutions of all sizes, and with its OneClick Financial platform we will be able to help credit unions enhance the digital engagement experience and drive more transactions with their members.”
Founded in 1985, ChannelNet is a tech-based marketing and sales resource for corporations in the finance, automotive, and home improvement industries. The company’s OneClick Financial product is a patented digital platform designed to make communication between banks and credit unions and their customers automated and cost-effective.
“ChannelNet is thrilled to join the Reseda Group family of brands and products to help credit unions accelerate their digital transformation and enhance their engagement with members,” says Paula Tompkins, founder and CEO of ChannelNet.
“As the digital ecosystem continues to rapidly evolve, our OneClick Financial platform is the perfect tool for credit unions to stay competitive and prioritize engaging their members by providing a unique, data-driven experience for each individual member.”
For more information about Reseda Group, visit resedagroup.com. For more information about ChannelNet, visit channelnet.com.
