True Trade Brands, a Berkley-based workwear company focused on durable everyday essentials, recently made its Michigan debut with a limited capsule release.
The offerings are designed to honor the people, work ethic, and communities that inspired the startup brand.
Founded by Anthony Consiglio in 2026, True Trade Brands was built around a belief that “quality products should work hard, last long, and feel authentic to the people wearing them.”
The company is intentionally starting with a smaller, community-focused release created for early supporters who want to help build a homegrown Michigan brand from the ground up.
“The limited launch gives Michiganders the opportunity to support the brand early, access unique pieces before broader availability, and be part of a release rooted in safety, craftsmanship, durability, and pride,” says Consiglio.
The first release will include 2,000 limited-edition units offered at special introductory pricing as a thank-you to the hardworking people and communities “whose values, resilience, and everyday lives helped shape the identity behind the brand.”
Leading the capsule release is the company’s signature collection for all individuals including 313 Boot, a durable Kevlar-toed boot. The launch also includes a selection of durable essentials, including denim, outerwear, and curated pieces designed for versatility and longevity.
The capsule collection includes:
The 313 Boot — Durable Kevlar-toed construction for both work and everyday wear.
Boot-Cut Denim Jeans — Structured denim wear.
Water-Repellent Jacket — Rugged outerwear designed for layering, utility, and everyday use.
The True North Kit — A curated collection of signature items, including a limited surprise release.
“Our products have high standards and quality you can trust,” says Consiglio. “This brand was built around the people we grew up around — hardworking communities that value craftsmanship, reliability, and taking pride in what they do.”
Name: True Trade Brands
Address: Woodward Ave., Berkley
Email: truetradebrands@gmail.com
Website: truetradebrands.shop
Phone Number: 248-571-1400
Category: Retail
Founded: 2026
Founder: Anthony Consiglio
Number of Employees: NA
Most Recent Annual Revenue: NA
Video Link: NA
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