Troy-based Entertainment/Afin Technologies, a North American leader in discounts and promotions, announces it is becoming a fully digital business, and that its premier Entertainment Membership now is exclusively digital.
For its first six decades, the inches-thick Entertainment books were a staple in many homes, and featured discount coupons from virtually every manner of business from restaurants to amusement parks like Boblo Island to professional wrestling exhibitions at Cobo Arena.
“We are excited to reimagine the Entertainment Membership after 60 years,” says Lee Evans, CEO of Afin Technologies, Entertainment’s parent company. “Going digital allows us to provide a better experience for members and make it even more convenient for them to save money in their everyday lives. We’re ready to see where the future takes us and are looking forward to the next 60 years and beyond as a leader in the industry.”
Entertainment has provided book memberships since its 1962 founding in Detroit. With exclusive neighborhood and national offers, the books quickly became popular throughout the United States and Canada. Today, an Entertainment Membership offer is used every 19 seconds on average, with nearly 80 percent redeemed at local businesses.
The 2021 books currently in circulation are the company’s final printed product. The 2021 books are active until the end of this year, with a limited inventory still available. Every 2021 book provides free access to the Entertainment Coupon app, and more than 90 percent of book purchasers use the app today.
The app provides access to more than 500,000 discounts for on-the-go savings at merchant locations throughout North America. New and exclusive offers are routinely added. Members can share offers and the app with friends and family.