HT Mobile Apps, an Ann Arbor-based creator of the brandable savings app Plinqit, says its digital offering has exceeded $1 million in total savings by users since launching last year.
HT Mobile Apps says it is helping community financial institutions connect with consumers as they learn more about personal finances and saving.
With Plinqit’s patent-pending Build Skills, users can interact with content that improves their financial literacy – and get paid. Understanding that saving is the first step on the path to financial wellness, the platform has provided users with a free, simple, and easy-to-use way to save and plan for future financial needs.
On average, Plinqit account fees are the same or less than the cost of a traditional savings account, and by helping banks and credit unions attract and retain consumers, Plinqit offers financial institutions a way to build stronger connections.
Recently, Bank Michigan launched Plinqit to attract customers in a more cost-effective way while deepening their relationships with existing customers.
“We have offered Plinqit at Bank Michigan for a few months and are excited by the success we have had with the app,” says Richard C. Northrup III, president and CEO of Bank Michigan, which is based in Brooklyn, Mich. “With the app, our customers now have the opportunity to grow their savings and knowledge of personal finances to break the cycle of living paycheck-to-paycheck. With the significant growth we have already had, we cannot wait to see what the future holds for Bank Michigan with Plinqit.”
Kathleen Craig, founder and CEO of HT Mobile Apps, says, “We created Plinqit to not only help people save but also to improve their understanding of finances. With no shortage of savings apps on the market, our goal was to create an app that did more for customers, so they actually wanted to use it. Our … Build Skills platform pays users for learning about personal finances, which helps them reach their savings and education goals.
“With continued uncertainty caused by this pandemic, we are proud that our app has encouraged users to increase their knowledge of personal finances and save,” Craig continues. “While many are safely staying home, they are able to continue to engage with financial institutions, like Bank Michigan, from their mobile devices. Although we know that no one could have prepared for this world event, we are dedicated to helping consumers on their path to financial wellness.”