Urban Science of Detroit has announced the launch of its ServiceView service-to-sales analysis, which uses the power of the company’s near-real time industry sales data to help automotive original equipment manufacturers (OEMs) better understand the importance of where service-loyal customers purchase their next vehicles.
This includes competitive-brand stores. The analysis also is designed to show the value of cultivating service-department customer relationships and highlights ways to capture more service opportunities. This is meant to develop new levels of business insight, and in turn efficiency and profitability, for automakers and dealerships alike.
“While the auto industry acknowledges a strong service-to-sales loop — one that keeps car buyers coming back and spending money again and again — as a foundational element of business success at both the dealership and manufacturer levels, until now, automakers have been missing the most essential building blocks in creating it: timely, accurate measurement and up-to-date competitive defection reporting,” says Tom Longo, executive vice president for the Americas, Asia Pacific, and Europe at Urban Science.
Available as an add-on feature within the Urban Science ServiceView solution system, the service-to-sales analysis measures service performance across an automotive retail network, and its dealership service departments. It was created to allow OEMs to measure how effectively their dealerships convert service-loyal customers to new-vehicle sales, and which customers were lost to competitive brands.
The analysis is Urban Science’s latest offering was developed to create clarity and business certainty for its clients and help their organizations reach new levels of business success. This is done defining untapped vehicle sales opportunities in their dealership service lanes, as well as the effectiveness of their current service-to-sales handoff processes across their networks.
ServiceView also is designed to quantify the value of cultivating service-department customer relationships while highlighting strategic ways to capture more sales opportunities, as well as help focus marketing and sales resources on the best open opportunities.
