Detroit-based TiiCKER announced the closing of $2 million in pre-seed funding from a group of venture capital and individual investors, including Red Cedar Ventures and several YPO (Young Presidents’ Organization) members.
TiiCKER is an investor relations platform that allows companies to engage and market to shareholders via a phone app.
Proceeds from the capital raise are funding software development for TiiCKER’s planned feature additions, sales, and marketing expansion, as well as client engagement and onboarding talent.
The company added its first national retail client, CarLotz (www.TiiCKER.com/LOTZ), and the first B2B brand to offer a stock perk, Shyft Group, (www.TiiCKER.com/SHYF) this month.
TiiCKER went live in July 2020, followed by its iOS app launch in November 2020, and has since created a new industry — direct-to-shareholder marketing — by partnering with major brands and public companies to build and grow the first shareholder loyalty and engagement platform.
It provides its growing community of consumer shareholders access to shareholder perks, commission-free trading, a Shareholder Store offering, and original content and brand insights, empowering individual investors to discover and engage with the public company brands they love.
“TiiCKER is the modern answer to McDonald’s gift certificates, Wrigley gum, and Hush Puppies discounts in your annual report mailing, but with intelligent and predictive software so brands like these and thousands of others can find and verify their owners and reward them for their loyalty,” says Jeff Lambert, founder of TiiCKER.
“Shareholders are the last great loyalty frontier and the most passionate — the actual owners in your company who will pass by the competing brand or retailer and choose the company they’re invested in, 82 percent of the time according to a national Harris Poll.”
TiiCKER says it has helped major brands and public companies launch new perks and measure Shareholder Lifetime Value — the purchasing power and ownership value of a shareholder over the life of their investment. In addition, the TiiCKER artificial intelligence-driven platform helps companies find and engage their retail investors and converts brand fans, influencers, and consumers to investors.
