A Detroit-based AI and customer insights platform is providing data to uncover consumer sentiment, drive action, and target marketing efforts for RV Retailer of Fort Lauderdale, Fla.
Petram Data recently became RV Retailer’s data-driven marketing partner. Petram will use its proprietary technology platform and machine-learning algorithms, informed by more than 10 million American consumers, to map the customer journey, target new segments, and better understand and serve the needs of RV Retailer’s customers and its 33 retail outlets.
“Petram’s team brings a comprehensive understanding of U.S. homeowners and a deep functional expertise in customer analytics to help us rethink the customer journey for RV consumers,” says Jon Ferrando, president and CEO of RV Retailer. “This blend of experience and expertise will help us understand the recent shift in new consumers buying RVs since the pandemic.”
Jibreel Lockhart, co-founder and CEO of Petram Data, says, “We are thrilled to partner with RV Retailer and continue to deliver data-driven insights to new market segments. We share their passion for exceptional customer service, and are excited to strengthen their already-stellar services with the power of our analytics platform.”
RV Retailer is led by co-founders Ferrando and John Rizzo, executive vice president, CFO and treasurer. The company says its leadership team has more than 200 years of automotive and RV retail industry experience. Their Tampa location recently was recognized by Airstream as the world’s largest Airstream dealership in sales volume.