Atlas Oil Turns to Cloud-based Technology to Manage Growth

A local oil company is using a commodity management solution from a provider in Texas to streamline its operations during a period of growth.
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Atlas Oil truck
Atlas Oil Co. is using software from Inatech in Texas to streamline its operations during a period of growth. // Photo courtesy of Atlas Oil Co.

A local oil company is using a commodity management solution from a provider in Texas to streamline its operations during a period of growth.

Taylor-based Atlas Oil Co. is using the Techoil program, which is an intelligent and integrated end-to-end cloud software product and was developed by Inatech and has produced time and cost savings for Atlas’ trading, supply, and risk operations, according to the companies.

It is supporting rapid decision-making in a more complex environment by providing a holistic view of operations across trading, physical and derivatives, and inventory together with real-time information about products, prices and availability.

“The Atlas partnership is special as it highlights Techoil as a market-leading cloud-based oil commodity management solution,” says Jean-Hervé Jenn, CEO of Inatech. “Gone are the days of long and costly implementation projects, which achieved sub-optimal returns. Atlas and Inatech have proved that Techoil can be implemented in a cost-effective manner in spite of the severely challenging COVID-19 situation.”

The implementation was carried out in fewer than three months and teams from both Atlas and Inatech worked to a fixed timeframe. Faced with disruptions to travel and business caused by the COVID-19 pandemic, the teams met their timetable through project management, and close cooperation, ultimately achieving a smooth transition, the companies say.

It is a time-critical business model so “we needed a solution that could be configured to our way of working and Techoil provided that to us,” says Clint Werth, vice president of supply and logistics for Atlas Oil.

Atlas offers single-source solutions for fuel, transportation, and logistics and is one of the largest fuel distributors in the country, delivering more than 1 billion gallons of fuel annually to customers in 49 states. Atlas also says it is a global leader in adopting mobile technology and automated fueling solutions.

Atlas’ supply business has expanded rapidly and now makes more than 100,000 deliveries every year from more than 1,000 terminals nationwide. One of the key tenets of its growth plan has been to adopt the latest technology to manage risk, inventory, and customer relationships while maintaining its commitment to customer success.

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