LIVONIA — Valassis, one of the nation’s leading media and marketing services companies, announced the promotions of Ron Goolsby to the newly created position of Chief Operating Officer (COO) and Suzie Brown to Executive Vice President of Sales and Marketing effective Jan. 1, 2012. These promotions were announced by Rob Mason, current Executive Vice President of Sales and Marketing, and the recently named successor to Alan F. Schultz as Chief Executive Officer (CEO) and President.
Goolsby, currently Valassis Executive Vice President of Manufacturing and Client Services, will assume the new role of COO effective Jan. 1, 2012. Goolsby has over 28 years of experience with the company, and has held a wide variety of positions including the start-up of our Durham, North Carolina and Wichita, Kansas manufacturing facilities; Vice President of our Anderson Printing Division in Livonia, Michigan; General Manager of Valassis of Canada; leading the integration of our Shared Mail Client Services organization; and establishing our Corporate Process Improvement discipline and team. In this new role, Goolsby will continue to be responsible for the company’s Manufacturing, Operations and Client Services functions, with the addition of Strategic Sourcing and Business and Technology Solutions.
“Ron has touched nearly all aspects of the business over his 28 years of experience at Valassis and it seems his entire career has been preparing him for this opportunity,” said Mason. “He is a proven, thoughtful and decisive leader who understands our business and its complexities from the ground up. Ron can be counted on to get things done and has built his career by always striving to do the right thing for the company, our associates and clients.”
“I am excited to assume the COO role at Valassis and continue to lead our experienced and driven team known for its superior customer service, low-cost producer status and great place to work culture,” said Goolsby. “During my career at Valassis, I have participated in the tremendous growth of our company, and I am privileged to be part of driving our vision for the future.”
Brown, currently Valassis’ Chief Marketing Officer (CMO), will succeed Rob Mason as Executive Vice President of Sales and Marketing effective Jan. 1, 2012. Brown is a 27-year veteran at the company, and as CMO, she built a world-class marketing team who brought the RedPlum® brand to market, innovated our Targeting and Marketing Intelligence tools and insights, created a first-class Sales Learning and Development practice and developed client-driven product solutions that have significantly contributed to our growth. Her career began in sales, where she earned numerous and prestigious awards before leading the company’s Western Sales division. During her years as a Sales Vice President, she consistently exceeded performance goals. Brown later served as CEO of Save.com, Valassis’ first venture into the online world. She has made a significant impact on Valassis’ business by spearheading the Sales and Marketing integration of Valassis and ADVO. During the middle of the economic recession of 2009, Brown successfully led the company’s Field Sales team in addition to her CMO position.
“I have worked closely with Suzie for many years and have tremendous respect for her leadership style and deep understanding of all facets of our business,” Mason said. “With a history of exceptional leadership in sales and marketing, Suzie has a proven track record of driving effective results. Her sales experience, in-depth knowledge of our RedPlum product portfolio and go-to-market strategy will prove invaluable to the Valassis Sales team as they drive profitable revenue.”
“I began my career at Valassis in Sales and am delighted to now lead an incredibly talented group of both sales and marketing professionals,” Brown said. “Over the years I have had the opportunity to diversify and expand my roles within the company, and I have been fortunate to work with many high-performing, results-oriented associates. I am honored to lead this team and continue to drive exceptional return on investment for our clients and deliver value to millions of consumers every week.”