Test Track, Display for Automated Vehicles Coming to Detroit Auto Show Next Year


Next year’s North American International Auto Show in Detroit will feature a test track dedicated to testing autonomous and connected vehicle technologies, called AutoMobili-D.

“AutoMobili-D will provide an international look at the ever-changing world of consumer mobility and the ecosystem of companies and innovations that are driving this exciting transformation,” says Sam Slaughter, chairman of the 2017 auto show.

Slaughter says AutoMobili-D will feature 120,000 square feet of displays in the Cobo Center Atrium. Attending executives, industry professionals, and journalists will have the opportunity to experience firsthand advanced driver assist and autonomous vehicle functionality on a dedicated test track.

“For the past year we’ve been working on this initiative and traveling the world meeting with automakers, suppliers, and partners on this project and the feedback and interest has been phenomenal,” says Rod Alberts, executive director of the North American International Auto Show. “With strong support from leading automakers, to the world’s largest suppliers and innovators like ZF, IBM and Schaeffler, all are eager to participate in AutoMobili-D and showcase their advanced technologies and mobility plans.”

Alberts says the AutoMobili-D display will open Jan. 8 prior to the start of the press days and run through the industry days. AutoMobili-D will also showcase more than 50 startups, chosen in partnership with Techstars Mobility.

“The way the world views mobility is being reshaped and redefined right here in Michigan,” Alberts says. “There’s unparalleled research, design, testing, and infrastructure development happening right in our backyard. When coupled with the global stage the North American International Auto Show provides, this creates the ideal venue for both established companies and tech startups alike to showcase their technologies and future products to an unrivaled concentration of industry peers and international media.”

2017 NAIAS Dates:

The Gallery – Sat., Jan. 7
AutoMobili-D – Sun.-Thurs., Jan. 8-12
Press Preview – Mon.-Tues., Jan. 9-10
Industry Preview – Wed.-Thurs., Jan. 11-12
Charity Preview – Fri., Jan. 13
Public Show – Sat.-Sun., Jan. 14-22