RewardsNOW Comes to Metro Detroit


DOVER, NH — RewardsNOW Inc. ( announced today that it is now accepting Metro Detroit merchants into its innovative Shop Main Street local merchant funded rewards program.

The program breaks new ground by offering participating merchants an extensive suite of affordable online marketing tools that help them use offers to attract new customers and reward loyal shoppers. And since Shop Main Street is integrated into local credit unions’ loyalty programs, merchants benefit from increased consumer awareness and interest. Beginning in May, more than 250,000 consumers who have a credit or debit card tied to a loyalty program offered by one of approximately a dozen area credit unions will be able to earn bonus rewards when they shop at local merchants participating in the program. These rewards will be in addition to the rewards they earn from their loyalty program when using their card for purchases. Merchants interested in Shop Main Street can learn more on the program’s web site,

Shop Main Street is a significant advance over typical merchant funded rewards programs because it lets participating merchants choose from more than 20 different offers to address their unique business objectives.Shop Main Street also features useful content, including merchant news and consumer reviews, all of which bring “word-of-mouth” marketing to a wider audience.And, unlike most local merchant funded programs, Shop Main Street gives merchants valuable information about their customers and their purchasing behavior.

RewardsNOW and its CEO, Steven VanFleet, a payments industry veteran, envisioned an enhanced approach to the typical loyalty programs offered by financial institutions. “Until now, merchants have resisted shopping rewards programs that offered little more than a handout to casual shoppers,” VanFleet observed. “Shop Main Street is a true marketing toolkit that lets merchants use offers and other program features to build long-term customer relationships.”

“We are eagerly looking forward to the launch of Shop Main Street in Metro Detroit,” VanFleet added. “We believe that consumers here want to shop locally whenever possible, and Shop Main Street gives them a great opportunity and incentive to keep more of their hard earned dollars within their own community.”

Shop Main Street was developed by RewardsNOW together with Boca Raton, Fla.- based Zavee LLC. Shop Main Street is the latest enhancement to the RewardsNOW loyalty program offering that RewardsNOW manages for more than 200 mid-size banks and credit unions in the US.