West Bloomfield-based Rear Ends, a premium denim retailer and casual women’s clothier, opened its second location today on Telegraph in Bloomfield Hills.
At approximately 1,900-square-feet, the Bloomfield Hills Rear Ends location is more tightly-cultivated boutique, offering many of the best-loved brands available at the original location on Orchard Lake Road, but also introducing more high-end selections, including jackets and select leather pieces, as well as a brand new active wear section.
“Rear Ends is a family-owned business, so treating customers like family is something we feel strongly about,” says Ariana Carps, Rear Ends co-owner, manager and head of purchasing. “We also feel strongly about helping women find confidence through great fit, and of course shopping local.”
Reflective of its signature merchandise, Carps says the Bloomfield Hills store design will embody a comfortable sophistication, highlighted by locally handmade furniture of reclaimed woods and fixtures of painted piping.
To celebrate its new location, Rear Ends Bloomfield Hills will host an official grand opening Oct. 15-17, including an in-store reception, special gift with purchase, raffles, and giveaways for customers.
