Hagerty, an automotive lifestyle brand and a leading specialty insurance provider focused on the global automotive enthusiast market based in Traverse City, announced David Pattillo has been hired as the senior vice president of commercial partnerships.
In this role, Pattillo will lead Hagerty’s commercial partnerships team, implementing a strategic vision and organizational plan to build and manage a best-in-class media, data, and events sales organization.
“We are pleased to welcome David to One Team Hagerty, where he’ll be responsible for crafting advertising and sponsorship solutions for our many partners,” says Paul Rehrig, president of Hagerty Media and Entertainment. “David has a keen understanding of what it takes to grow an organization’s revenue structure while ensuring there’s a culture of accountability, inclusiveness and ethical behavior internally and externally.”
Prior to joining Hagerty, Pattillo served as CRO for Bleav, a sports and entertainment omnichannel production company, where he led advertising, marketing, audience, digital, and social distribution.
Before Bleav, he served as senior vice president and head of global sales and sponsorship at WWE, where he led a global sales team, grew media and sponsorship revenue, drove performance, sales strategy, and key business partnerships.
“Hagerty’s media and events audience is growing rapidly,” says Pattillo. “I’m excited to join the company at this stage and help build upon its partnerships and advertising efforts consistent with its purpose of saving driving and car culture for future generations.”