Detroit Institute of Arts (DIA) has announced Jennifer Snyder as its first chief digital officer to set the strategic direction for digital design, user experiences, digital production, information technology, and digital processes to maximize the museum’s assets.
In her new role, Snyder will guide the implementation of a digital strategy and the associated processes, systems, and technologies to connect the DIA’s collection, information, assets, and programming with new and existing audiences. She will begin the role in August.
“The DIA is a leader in the field providing in-person museum experiences and over the last several years we have made great progress creating meaningful digital engagements beyond the museum walls, allowing us to reach new audiences regionally, nationally, and internationally,” says Salvador Salort-Pons, director of DIA.
“We would like to build on our recent digital work and bring the DIA to the forefront of this field. Jennifer’s background and skills will help us create the first DIA’s digital division, lead the DIA’s digital strategy, and build the necessary capabilities that enable efficient teamwork and inspire our onsite and online audiences.”
Snyder currently serves as the director of digital experience at SFMOMA, where she is responsible for all non-art digital platforms and online content strategy, including in-gallery digital applications, interactives, SFMOMA.org, social media, and email.
Also previously serving as director of interactive media at the Art Institute of Chicago, Snyder brings years of digital application experience to DIA. Her previous accomplishments include producing interactive tools and digital strategy for nationally recognized museums, cultural institutions, and public spaces in the U.S.