Startup Spotlight: Wheel.Me Inc.

Wheel.me is a Norwegian robotics and Internet of Things company founded in 2013 by Atle Timenes and Rolf Libakken. Working out of Newlab at Michigan Central in Detroit, it offers a pioneering approach to indoor mobility.
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Caption: Lt. Gov. Garlin Gilchrist, Mayor Mike Duggan, and Ford Motor Executive Chairman Bill Ford learn about wheel.me’s autonomous technology from Rasmus Bendvold, managing director for wheel.me’s U.S. operations, at Newlab at Michigan Central in April 2023. // Photo courtesy of Wheel.Me

Wheel.me is a Norwegian robotics and Internet of Things company founded in 2013 by Atle Timenes and Rolf Libakken. Working out of Newlab at Michigan Central in Detroit, it offers a pioneering approach to indoor mobility.

Specializing in autonomous wheels, the company says it’s transforming manual transportation equipment into self-driving robots, helping businesses enhance efficiency and productivity on their automation journeys.

The company’s wheels, named Genius, are equipped with advanced navigation technology, allowing them to safely and efficiently transport goods in busy environments.

With offices in Oslo and Berlin in addition to Detroit, wheel.me has global ambitions to tackle challenges in material handling and intralogistics across a wide range of industries. From manufacturing and automotive to logistics and health care, it is believed the autonomous wheel technology can help businesses achieve “significant gains” in efficiency and productivity, while keeping existing equipment and workflows.

  • Name: Wheel.Me Inc.
  • Address: 2050 15th St., Detroit
  • Email: Rasmus@wheel.me
  • Website: www.wheel.me
  • Phone Number: 313-392-3025
  • Category: Technology
  • Founded: 2013
  • Founders: Atle Timenes and Rolf Libakken
  • Number of Employees: 90+
  • Most Recent Annual Revenue: $500,000
  • Video Link: https://vimeo.com/875248697

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