AdAdapted, a consumer-packaged goods (CPG) marketing agency in Ann Arbor, has formed a strategic partnership with Pepper, a fast-growing recipe-sharing app.
The collaboration expands AdAdapted’s audience reach and enhances its targeting capabilities for CPG brand advertisers.
By integrating with Pepper’s platform, AdAdapted is expecting to be able to help brands connect with engaged home cooks at the exact moment they are discovering new recipes, sharing favorites dishes, and planning meals.
Pepper is known for its community of home cooks who turn to the app for inspiration, support, and sharing their culinary creations. Through the partnership, Pepper now enables users to identify and add recipe ingredients directly to their digital shopping lists — making the journey from discovering a dish to preparing it at home smoother than ever, according to the companies.
“AdAdapted’s mission has always been to meet shoppers where they plan and make decisions so they can save a product now in order to buy it later, when they are ready,” says Molly McFarland, co-founder and CRO of AdAdapted.
“AdAdapted knows that shoppers are different and the tools they use reflect those unique needs and perspectives. That’s why we’re thrilled to have a new partner that offers these chefs what they’re looking for. By partnering with Pepper, we’re bringing even more value to brands and consumers by connecting recipe inspiration with actionable shopping behavior.”
Jake Aronskind, co-founder and CEO of Pepper, says, “Our partnership with AdAdapted empowers home cooks to go from a recipe to a finished meal with greater ease. The new capabilities will enable our users to add products and ingredients to their shopping lists and digital carts to purchase when they are ready.
“Looking ahead, we’re incredibly excited about the continued evolution of this collaboration by further simplifying and enhancing every step of the cooking experience.”
For more information, visit adadapted.com.
 marketing agency in Ann Arbor, has formed a strategic partnership with Pepper, a fast-growing recipe-sharing app.){kind=link}