St. Clair Shores' Rock-it Cleaning Products Updates Packaging


St. Clair Shores-based Full Spektrem LLC has unveiled new packaging for its Rock-it product line of cleaning supplies that includes a stainless steel and cooktop cleaner, among others. 

Jeff Lavin, vice president of marketing for Full Spektrem, says the products now have more upscale packaging in metallic colors. The Rock-it line includes a wood cleaner and polisher, an oil coating that lubricates and blocks water damage, an all-in-one firearm cleaner, and a microspun towel with durable fiber and others. 

"When we see a need in the market, we step back, gain a new perspective, then work to find the solution in science and technology to be sure our end product is effective, different, and outperforming the others on the shelf," Lavin says.

He says the environmentally friendly products are sold individually or in a variety of packages at The Home Depot or online at The cleaning products cost about $50 for six-9.5 ounce containers, or $10 for a five-pack of the microspun Tuff Towels.

The Full Spektrem family of companies includes brands such as Nanolia, a developer of nano coatings; Steel Meister, a stainless steel appliance cleaner; and NanoIT, a coating that guards against pollution, water, and oil. ​