The Cadillac brand of General Motors Co. in Detroit has revealed the V-ONE — a concept study that the automaker says explores how competition hardware can be translated into a driver-focused experience.
The Cadillac V-ONE Concept was unveiled and displayed at The Quail, A Motorsports Gathering in Carmel, Calif., on Aug. 14.
“The Cadillac V-ONE Concept is the ultimate manifestation of a customer performance concept and is a clear sign of our ambition for the Cadillac V-Series brand in the future,” says Dominic Najafi, executive design director for Global Cadillac.
Cadillac says the V-ONE is rooted in the brand’s LMDh racing program and evokes the V-Series.R race car. Co-developed by Cadillac Design, Cadillac Racing, and chassis constructor Dallara, the concept is designed to deliver factory-level prototype performance and technology.
At the heart of the V-ONE is a V-8 hybrid powertrain that shares foundations with the Cadillac V-Series.R race car. The concept also has a deeper race-bred architecture with the V-Series.R in areas such as suspension, transmission, and select electronics.
The V-ONE is intended to be easier to operate while maintaining a similar level of performance, according to Cadillac.
Its features include:
- Hybrid V-8 drivetrain with 830 combined horsepower.
- Aerodynamic package inspired by V-Series.R.
- Shared suspension components with V-Series.R, including double wishbone suspension, pushrod-actuated coil, and torsion spring elements with lateral and heave dampers on the front and rear.
- An intuitive, race-inspired interface and data visualization concept that gives drivers clear feedback and coaching as they explore the car’s full capability.
The V-ONE’s exterior remains faithful to the proportions and visual intent of the V-Series.R race car, while introducing details designed to make the concept feel more advanced, more technical, and more tailored to Cadillac luxury.
Body and overall proportions carry directly from the race car, giving the concept an authentic foundation. New V-Series wheel design and updated dark-persona V-Series badging add a more custom, high-performance character. A hand-sprayed paint gradient from silver to deep navy is said to reflect the journey from day to night during an endurance race.
Inside, the single-seat V-ONE Concept transforms pure prototype hardware into a fully bespoke, race-bred cockpit, blending exposed carbon structure with an immersive, custom UX/UI, and deeply personalized materials to create an elevated expression of Cadillac performance luxury.
The steering wheel design lends to the racecar experience complete with button layout tailored for clients and developed by racing engineers.
The V-One Concept story is backed by Cadillac Racing momentum in the IMSA WeatherTech Championship and the FIA World Endurance Championship, which together includes 10 wins, 16 pole positions, and 32 podiums since the inception of the V-Series.R in 2023.
