Henry Ford Health in Detroit has launched a new advertising campaign that highlights the integral roles research and innovation play in improving patient care.
Called Science for the Win, the campaign showcases the health system’s legacy of leadership in advanced clinical care.
The effort includes print, digital, radio, and outdoor advertising in local, regional, and national media.
The storytelling focuses on the people, partnerships, and scientific advances behind Henry Ford Health’s work, with the goal of making complex medical innovations relatable and easy to understand.
“Every day across Henry Ford Health, we see what is possible when curiosity, innovation and clinical excellence come together,” says Dr. Adnan Munkarah, president, clinical enterprise, and chief physician executive at Henry Ford Health. “Everything we do — from compassionate bedside care to the discoveries that shape the future of medicine — is grounded in science.”
From the organization’s inception, scientific discovery and innovation have been at the core of its DNA, including performing Michigan’s first-ever “beating heart transplant,” creating remote ultrasound technology used by NASA, conducting more than 3,000 active research studies, and partnering with Michigan State University to create a research center in Detroit.
“In health care, science matters most when it improves lives,” says Heather Geisler, executive vice president and chief brand and experience officer at Henry Ford Health. “This campaign gives us an opportunity to tell that story in a way that is clear, compelling and true to who we are.”
The campaign features a series of distinctive visuals created by graphic artisit and illustrator Noma Bar highlight the expertise and dedication of Henry Ford Health team members whose work helps bring new discoveries, treatments, and care models to patients.
Bar’s minimalist designs have been described as “deceptively simple.” Viewers will find double meaning hidden in images that tell of some of the most compelling innovations to come out of Henry Ford Health.
From an astronaut helmet that incorporates a stethoscope, a nod to the system’s work with NASA, to creatively integrating a heart and headphones into an ad about innovative transplants in the Motor City, the campaign images are meant to be thought provoking and unique.
Science for the Win was created in partnership with Henry Ford Health’s agency of record, Cambell Ewald in Detroit. The radio content is voiced by former WDIV-TV anchor Devin Scillian.
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