Detroit-based Little Caesars is returning for its fifth year as the Official Pizza Sponsor of the NFL with an ad campaign featuring Detroit Lions quarterback Jared Goff, Minnesota Vikings wide receiver Justin Jefferson, and San Francisco 49ers tight end George Kittle.
“Football season is all about bringing people together, and great pizza belongs at the center of those moments,” says Greg Hamilton, chief marketing officer at Little Caesars.
Goff and Kittle will appear in additional national marketing throughout the year, while Jefferson will star in the campaign’s first national commercial.
Together, the three athletes are expected to help Little Caesars show up across the season with a mix of football energy, humor, craveable pizza, and the value fans expect from the brand.
As its first “play” of the season, Little Caesars is bringing back its Pizza!Pizza! offer from Aug. 17 through Sept. 13. For four weeks, customers can get two large one-topping pizzas for $4.99 each when they purchase both online using promo code PIZZAPIZZA.
Little Caesars also is bringing back the Pizza!Pizza! Pregame, a tradition where guests can earn rewards by ordering and enjoying Little Caesars. Launching exclusively in the Little Caesars app starting on Sept. 9, guests can complete Pizza!Pizza! Pregame challenges on NFL gamedays for the chance to earn Little Caesars best rewards.
At the local level, Little Caesars is expanding its NFL team partnership roster nationwide, giving more fans access to specialized branding, team content, digital promotions, and in-game activations in their home markets.
Returning team partners include the Lions, 49ers, Kansas City Chiefs, Los Angeles Rams, Miami Dolphins, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers, and Tennessee Titans.
New team partners include the Vikings, Arizona Cardinals, Baltimore Ravens, Cleveland Browns, Green Bay Packers, Houston Texans, Indianapolis Colts, Jacksonville Jaguars, Los Angeles Chargers, and Seahawks.
For more information, visit littlecaesars.com.
