Edison Financial, a digital mortgage broker based in Windsor, Ontario, announced it will officially change its name to Rocket Mortgage Canada on Aug. 8, doing business under the Rocket Mortgage brand throughout Canada.
“Our mission when we launched over two years ago was to use technology to improve the mortgage experience in Canada, making life easier for homebuyers and homeowners,” says Hash Aboulhosn, president of Rocket Mortgage in Canada.
“Today’s announcement is the first step in bringing Canadians a vastly-improved mortgage process through technology, innovation, and client service. I’m excited for what’s to come as we continue to positively impact the way Canadians view getting a home loan.”
In addition to changing its name, Rocket Mortgage also announced plans to become a direct lender in Canada later this year. The company’s agents regularly speak with clients from all walks of life, putting Rocket Mortgage in the position to utilize the insights gained from those conversations to develop impactful loan products to meet client needs.
After becoming a lender in Canada, Rocket Mortgage will continue offering options from other lender partners alongside its own products — connecting homebuyers with the best solution for their individual circumstance.
Edison Financial began serving clients in March 2020 and already has reached $1 billion (CAD) in annualized submitted volume — making it the first mortgage brokerage in Canada to reach that milestone so quickly.
The company expanded from offering home loans in Ontario at launch to now providing mortgages in every province — primarily from its headquarters in downtown Windsor. The Edison Financial team has grown along with the company, starting with just four team members in early 2020 to more than 140 at present.
“In America, Rocket Mortgage is synonymous with industry-leading, proprietary technology that creates an unmatched client experience. We’ve spent the last 37 years defining and redefining the way mortgages should be done in the U.S. — and now we have the opportunity through this rebrand to share everything we’ve learned with our neighbors to the north,” says Bob Walters, CEO of Rocket Mortgage in the U.S.
“Our process removes the complexity of getting a home loan — replacing it with a fast, enjoyable experience. This is something that has been lacking in the Canadian market, and we are eager to help our sister company show Canadians just how simple getting a mortgage can be.”
Canadians can click here to learn more or apply for a home loan.
