Rocket Mortgage, part of Detroit’s Rocket Cos., announced today a multi-year partnership with the Detroit Tigers that makes the mortgage lender the exclusive mortgage partner of the team, along with the presenting sponsor of the Detroit Tigers Opening Day at Comerica Park on April 8.
“As a company with deep Detroit roots, Rocket Mortgage is honored to partner with the Tigers, a team synonymous with the city we love. The Tigers’ rich heritage is a source of pride for Detroiters the world over, and we are excited to now be a small part of the ballclub’s legacy,” says Casey Hurbis, CMO of Rocket Mortgage. “Together, we will use our partnership to shine a spotlight on our hometown by creating a vibrant environment for fans to cheer on the Tigers and help drive meaningful change to eliminate the digital divide in Detroit.”
This partnership, Rocket Mortgage’s first with a Major League Baseball team, features signage throughout Comerica Park, including one-of-a-kind branding on both foul poles. The “Rocket” foul poles in left and right field will feature the company’s iconic branding and Gate B, located at the corner of Witherell Street and East Adams Avenue, will be rebranded the “Rocket Mortgage Entry.”
To help end the digital divide in Detroit, Rocket Mortgage announced a new promotion in conjunction with its Tigers partnership. Each time a Tigers player hits a home run off the “Rocket” foul poles, Rocket Mortgage will contribute $5,000 to the Connect 313 Fund. If the home run results in a grand slam, the company will contribute $20,000 to bring digital connectivity and literacy to Detroiters.
The Connect 313 Fund was established in 2020. It is the coordinating body for the citywide effort dedicated to bridging the digital divide and ensuring all Detroiters have equitable access to the internet and technology. The fund is a collaboration between the city of Detroit, the Rocket Mortgage Classic, Rocket Cos., Microsoft, and the United Way of Southeastern Michigan.
“We are proud to partner with Rocket Mortgage, another Detroit-based company that is incredibly dedicated to our community,” says Chris McGowan, president and CEO of Ilitch Sports and Entertainment. “We look forward to working together to create special moments and memories for Tigers fans for years to come.”
The partnership also includes branding opportunities for Rocket Pro TPO, the division of Rocket Mortgage that works with independent mortgage brokers; and Rocket Homes, the technology-driven real estate service provider. Both brands are part of the Rocket Companies platform.