New French-inspired Restaurant Coeur Opening Up in Downtown Ferndale

Coeur, a new restaurant owned and operated by Chef Jordan Smith, is opening on Aug. 2 in downtown Ferndale at 330 W. Nine Mile, a block from Woodward Avenue.
Roast pork
Coeur in Ferndale will be opening Aug. 2 with a menu that will feature items such as roast pork. // Photo courtesy of Coeur

Coeur, a new restaurant owned and operated by Chef Jordan Smith, is opening on Aug. 2 in downtown Ferndale at 330 W. Nine Mile, a block from Woodward Avenue.

The name of the new venture was inspired by its location in America’s heartland combined with Smith’s passion for French preparation. Coeur is the French word for heart.

Smith is a graduate of the Culinary Institute of America in Hyde Park, N.Y. Additionally, he has worked in restaurants in Toronto, New York, San Francisco, and Arizona. Smith left San Francisco and came to Ferndale to join Detroit’s growing restaurant scene.

Coeur’s menu will feature globally inspired dishes rooted in classic French cooking techniques, including small plates, large plates, and a five-course tasting menu that will change each week and offer several appetizers and select main meals with optional beverage pairings. The restaurant also will feature a weekend brunch menu, full bar, and wine list.

Small plates will range in price from between $7 and $24 and feature such dishes as mussels with Calabrian chili and charred romaine with bottarga dressing. Large entrees will run between $26 and $42, and include striped bass prepared with kohlrabi, carrots, pickled enoki mushrooms, tom kha broth, and mint oil or Creekstone prime teres major filet with chimichurri, potato dauphinoise, and fermented sofrito puree.

Diners also can order the five-course tasting menu at $89 per person. The kitchen will be able to accommodate most dietary restrictions with at least three days’ notice. Dishes can be paired with wines selected by Coeur’s in-house sommelier, or with handcrafted cocktails from the full bar.

The brunch menu, available Saturday and Sunday, will have a dozen options ranging price from $14 to $24, including breakfast items like babka French toast served with gooseberry jam and smoked maple syrup, and lunch dishes such as a fried chicken sandwich flavored with pickle brine and topped with kohlrabi and cabbage slaw and Calabrian chili aioli.

“The concept for Coeur is rooted in tradition but light-hearted in attitude,” says Smith. “We set out to create a neighborhood restaurant where guests could enjoy delicious, elevated cuisine and exciting experiences without all the fuss.”

Smith and sous chefs Will Davis and David Ha will handle all menu planning, and sommelier Sean Crenny will helm the wine program. Joining the kitchen this week is pastry chef Carla Spicuzzi. Skyler Blackman is the general manager. The waitstaff will be dressed casually in their choice of plaid shirt and jeans.

Coeur’s decor was created to offer a minimalist and warm atmosphere, using relatively unmodified materials — polished concrete floors, natural wood, and soft leather. There’s inside seating for 66, plus another 14 seats at the bar and room for 54 on the outdoor patio. Battle Creek’s Driven Design was the architect.

To celebrate its grand opening, during the month of August, a portion of the restaurant proceeds will go to the Michigan chapter of the American Heart Association.

The restaurant is open for dinner 5-10 p.m. Wednesday-Saturday, and 5-9 p.m. Sunday. Brunch is available from 10 a.m.-2 p.m. Saturday and Sunday.

For reservations, call 248-466-3010, or visit