Next year marks the 85th year of trailblazing heritage for the Jeep brand or Stellantis in Auburn Hills. To honor the occasion, Jeep has launched a new, Twelve 4 Twelve campaign.
“The Jeep brand will unveil a new limited-edition Wrangler model on the 12th of each month for the next 12 months — an integral part of our yearlong Twelve 4 Twelve celebration commemorating 85 years of off-road leadership and adventure,” says Bob Broderdorf, CEO of Jeep.
“Each product release will embody the boldness, authenticity and unapologetic spirit that defines our brand. It’s an ongoing tribute to the capability, freedom and adventurous DNA that have shaped our brand for generations.”
The first Wrangler release was the 2026 Jeep Wrangler Moab 392, which dropped on Nov. 12.
“The first release in our Twelve 4 Twelve series is the Jeep Wrangler Moab 392 edition, a purpose-built powerhouse that delivers exceptional value and performance,” says Broderdorf. “Engineered with a no-frills, back-to-basics philosophy, it proudly reflects the core legacy of the Jeep brand. Our community made their voices heard, and we listened. The 6.4-liter HEMI V-8 will remain a defining force within the Jeep lineup.”
Other features of the 2026 Wrangler Moab 392 includes:
— 17-inch beadlock-capable wheels
— 35-inch all-terrain tires
— 4.56 axle ratio
— 2.72:1 Selec-Trac full-time T-case
— Two-mode dual exhaust
— Cold-air intake hood with water separator
— Enhanced door hinge system makes door removal quicker and easier than ever to enjoy open-air freedom
— New limited-edition exterior colors include Reign and, with late availability, Goldilocks, Joose, Earl Grey, and Tuscadero
— Available steel bumpers and a front Warn winch on Willys (two-door only)
Each new Jeep Wrangler drop will be supported through the yearlong marketing campaign “Operation Airdrop,” designed to run across the brand’s digital and social media channels. The first video in the series, revealing the Moab 392 edition, is now available.
Viewers who watch the “Operation Airdrop” launch film and the following videos in the series, along with those who visit Jeep.com, can catch clues about the future Twelve 4 Twelve editions by following the feathers.
“While the term ‘airdrop’ might hold an entirely different meaning today, for the Jeep brand it is an acknowledgment of a brand-defining moment — the parachuting of the Willys MB onto battlefields nearly 85 years ago,” says Olivier Francois, global chief marketing officer for Stellantis.
“There is no other automotive brand that holds this kind of history in America. So, as we prepare to launch the first in our ‘Operation Airdrop’ video series, each special-edition release will serve as a symbolic airdrop in our yearlong marketing campaign uniting product, place, and purpose.”
The Jeep brand “Operation Airdrop” campaign was developed in partnership with Chicago-based agency Highdive, with AI-generated visual effects by 1986 Studios.
The next Jeep Wrangler limited-edition model will drop on Dec. 12.
In Related News: The 2026 Jeep Compass remains the entry point for the Jeep brand, complete with legendary 4×4, Trail Rated capability from the Jeep Compass Trailhawk. For 2026, the Compass arrives with a simplified trim strategy, including:
- Latitude: The starting point of the Jeep brand in showrooms, priced at $30,990 (including destination).
- Latitude Altitude: A bold black appearance package, priced at $32,985.
- Limited: The premium step in the Compass lineup, priced at $34,885.
- Limited Altitude: Premium with black appearance, priced at $36,880.
- Trailhawk: The most capable SUV in the segment, Trail Rated for off-road dominance, priced at $35,390.
New features for Compass in 2026 include:
- Joose joins the color palette for a limited run.
- Fathom Blue joins the color palette.
- Trailhawk: now includes:
- Listening to customer feedback, the Trailhawk now includes:
- Remote start
- Heated steering wheel and seats
- 8-way power driver seat
- Windshield wiper de-icer
