Ford Motor Co. in Dearborn released its June 2022 U.S. sales results, showing an increase in total and retail sales across all classes, with electric vehicles (EVs) seeing the largest jump, selling 4,353 total vehicles, representing a 54.6 percent retail increase year-over-year and a 76.6 percent increase in total sales.
The automaker bucked a trend of declining vehicle sales in the U.S. due to computer chip supply delays, supply chain challenges, and rising costs due to inflation and other factors.
Trucks were the strongest performer for Ford in June, selling a total of 79,823 units, a year-over-year total sales increase of 26.4 percent and a retail sales increase of 24.6 percent. At the same time, 67,788 total SUVs were sold in the month, a 36.1 increase in total sales and a 39.1 percent increase in retail sales.
“Amid industry-wide supply constraints, Ford outperformed the industry driven by strong F-Series, Explorer, and new Expedition and Navigator SUV sales,” says Andrew Frick, vice president of sales, distribution, and truck at Ford Blue.
“Combined, these vehicles represented just over 56 percent of our sales in June — up about 8 percentage points from May. F-150 Lightning was America’s best-selling electric truck in June in its first full month of sales, while our overall electric vehicle sales were up 77 percent over last year.”
Ford’s total U.S. market share in June expanded to 12.9 percent as sales outperformed the industry. Overall industry sales were down 11 percent, while Ford sales improved 31.5 percent year-over-year. Share gains came from F-Series, Explorer, and Expedition models along with continued expansion of battery-electric vehicles.
F-Series sales were up 26.3 percent over a year ago, representing 37.9 percent of Ford’s overall sales mix — up from 32.0 percent in May. F-Series has been expanding its truck leadership through the first half of the year, outselling its second-place competitor by about 40,000 trucks.
Demand for new vehicles remains strong, Ford reports. The number of retail sales coming from previously placed orders continues at its record pace of about 50 percent in June. Almost 60 percent of F-Series retail sales came from previously placed orders and as it continues to turn at record rates.
Ford total pickup sales, including F-Series, Ranger, and Maverick were up 26.3 percent over a year ago with total pickups sales of 66,663. Ford’s total pickup share gained approximately 7 percentage points over last year — at 29 percent in June. This is the highest share of any brand in the total pickup segment.
Bronco continued to add to total sales, selling 8,681 SUVs, while Explorer more than doubled sales. On an improved mix of F-Series, Expedition, Explorer, and Navigator, Ford’s average transaction pricing expanded approximately $1,900 per vehicle in June relative to May. This compares favorably to an industry increase of about $150.
Going into July, both F-150 Lightning and Mustang Mach-E dealer stock is higher than last month, positioning both for a stronger July sales month.
