The Detroit Red Wings have announced DQS Solutions & Staffing as the team’s new jersey patch partner.
As part of a multi-year agreement, the DQS brand mark will be featured on Detroit’s home and away jerseys. The company also serves as the Red Wings Official Workforce Partner.
Dearborn-based DQS specializes in building and managing launch-ready workforces that can flex with production schedules, seasonal demand, and changing operational needs.
Founded in 2020 as Detroit Quality Staffing, the company states it has deployed more than 45,000 associates and provides scalable workforce and security services designed to help employers solve complex operational challenges.
Operating under parent company AXVOR, DQS works alongside Comprehensive Logistics and McLaren Transport as part of an integrated supply chain platform supporting customers nationwide. Together, the companies bring workforce, inbound-to-manufacturing logistics, warehousing, and transportation capabilities under one network
“We are excited to welcome DQS as our new jersey patch partner and feature their brand on the Red Wings jerseys,” says Ryan Gustafson, president and CEO of Ilitch Sports + Entertainment. “DQS represents the same Michigan work ethic our organization and our fans take pride in, and we look forward to building a great partnership for years to come.”
The partnership reflects the Red Wings commitment to supporting Michigan-grown businesses that are deeply invested in the communities they call home.
“We are thrilled to enter into this partnership with Ilitch Sports + Entertainment and the Detroit Red Wings,” says Josh Morris, founder of DQS and CEO of AXVOR. “We built this company through hard work, a focus on the people who keep Michigan’s industries running, and a commitment to our customers and the communities we serve.
“That same spirit has been represented by the Red Wings organization for generations. To go from a startup five years ago to standing alongside a franchise like the Red Wings means a great deal to our entire team.”
DQS’ investment in Michigan extends beyond its business operations through partnerships supporting local schools, community organizations, and sports.
Morris also founded Foundation for Pops, a nonprofit dedicated to supporting veterans and individuals experiencing or at risk of homelessness. As part of DQS’ partnership with the Red Wings, a portion of proceeds from qualifying jersey sales at the Official Red Wings Team Store will benefit local nonprofit organizations.
DQS also supports programs at River Rouge and Jefferson schools, including scholarships, paid internships, and funding for educational initiatives that help create opportunities for students.
The company’s other Michigan sports partnerships include the Detroit Tigers and Michigan International Speedway, where DQS serves as title sponsor of the NASCAR Craftsman Truck Series DQS 250.
For more information, visit dqstaff.com.
