Ever Tru Farms, a new Ontario-based and vertically integrated berry producer of scale owned by Soave Enterprises in Detroit, has entered the market to advance the strawberry market in metro Detroit and North America.
The company plans to launch its first crop this March, using a sustainable hydroponic growing process that it states leads to a better, more consistent, and locally grown product.
Ever Tru Farms’ leadership team has decades of experience in the greenhouse and hydroponic growing industries, and includes of Paul J. Mastronardi, head of sales and marketing; Guido van het Hof, president of Great Northern Hydroponics; and participation from Jim DiMenna, president of Red Sun Farms.
“We are one team, with one focus: to deliver consistently delicious strawberries, every time. We are confident in our strategy, but more importantly, our process,” says Mastronardi.
The Ever Tru team spent six years refining the growing process. From propagation to distribution, the company oversees the entire growing process.
Greenhouse grown, using an advanced hydroponics system, the strawberries are locally cultivated year-round in a controlled environment with optimum growing conditions, no pesticides, and non-GMO.
Ever Tru Farms states it is on track to have 1 million square feet of hydroponic growing space online this month, with an additional 1 million square feet coming fall. Using LED supplemental lighting allows for year-round production, and EverTru Farms will be producing 30,000 cases of strawberries a week to start, with expected growth of up to 45,000 cases soon.
Soave Enterprises, owned by Tony Soave, is a privately held company with investments and operations in real estate, agriculture, and automotive. Its real estate portfolio encompasses more than $5 billion of development across several states. For more information,
visit www.soave.com.
A graduate of Wayne State University in Detroit, Mastronardi is the 30-year-old son of Jamie Mastronardi, managing partner and co-owner at Red Sun Farms, and is a third-generation greenhouse grower and distributor.
