$15M Boutique Hotel Opens in Traverse City, New Restaurants, Stores Debut

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Hotel Indigo, a national chain of boutique hotels, has opened a $15 million, 107-room lodge along West Arm Grand Traverse Bay in Traverse City. It’s the first hotel built in the popular resort community since 2009. 

“I’ve been repeating myself, talking about all the trials and tribulations we’ve been through, but honestly it was worth every minute,” says Bridget Hawks, general manager of the hotel. “We’re so excited to finally have our doors open, and to be able to offer this beautiful property to the public.”

At 69,000 square feet, the hotel, located at 263 W. Grandview Pkwy., contains 100 rooms and seven suites that feature wood-grain look tile flooring, area rugs, forest themed murals, and spa-inspired showers.

Hawks says the décor in the main lobby includes polished floor concrete, walls of salvaged brick from the former Traverse City State Hospital, and logging tools hung from the walls.

She says the hotel’s restaurant and bar, the Warehouse Kitchen + Cork, and rooftop bar, H + L Social, will focus their menus on seasonal items using locally sourced food. A fitness center, a boardroom, and a 5,500-square-foot banquet area, will also be available for use.  

“It’s going to be a very fun place for guests and members of the community to meet and mingle,” Hawks says.

Hotel Indigo is part of the British Intercontinental Hotels Group, which also owns the Holiday Inn, Staybridge Suites, and Crowne Plaza brands.

IN RELATED TRAVERSE CITY NEWS: Earthen Ales brewery is relocating to the Village at Grand Traverse Commons. The 10-barrel brew house offers six to eight taps on draft, and will seat 100. It is set to open in late summer or early fall.

An Italian restaurant, PepeNero, is moving to the first floor of the Kirkbridge Hall building at 700 Cottageview Dr., with an opening date set in July.

A new women’s clothing boutique, Pink Anchor, opened in the Front Row Center building at 121 East Front St., and sells jewelry, handbags, shoes, accessories, and apparel.

Glass Artz, a glass studio owned by Debra Coburn, is opening on East Front Street. Coburn will offer classes on creating jewelry, dishes, wind chimes, and garden stakes.

Japanese eatery Gaijin, owned by Simon Joseph, will open in mid-June on east Front Street. The restaurant will offer traditional Japanese ramen and dishes such as dumpling and bao buns. 

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