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Andrea Trapani


Guiding a Corporate Rebrand From Start to Finish

The launch of the new brand needed to be exciting, inspiring, and empowering, yet also informative and even reassuring.

The Power of the Handwritten Note

Do you remember how you felt when you saw that one envelope in your pile of mail that looked different?

Why Being “On Call” and Aware is a Must in the Social World

Have you ever had that moment of panic when you had a deadline to send an email or document and you couldn’t log in to a program?

Event Planning: Plan Your Next Big Event Like it’s Your “Big Day”

As a former event and wedding planner, I can tell you that a paper invitation, an impersonalized email blast, and one placement is not going to cut it for your next company event.

Clogging the Creative Process With Fear

When faced with a new creative challenge, new product development or even a brand refresh, many people clog their own process with fear-based thinking.

Internal Communications — Everybody’s Doing It (or Should Be).

When discussing internal communications programs with business owners and decision makers, two questions always come up. What types of companies need to have an internal communications strategy in place? And, why is internal communications important?

Why You Must Understand Brand Strategy to Understand Your Customers

My philosophy on brand strategy has always been simple: Listen to what your market wants, and then give it to them.

Mobile “Friendly” Site vs. Mobile Site? Is there a Difference?

In the last two years, mobile traffic has increased 162.73% globally. Such a rapid increase could indicate mobile Internet access will overtake desktop Internet traffic by the year 2014

What to do when your social media lead leaves the company?

This year has brought a lot of change within the social media world. Some of the most respected names in the industry have announced their departure from big brands. There have even been some changes here in the Detroit social media community.

5 Ways to Get Media Attention When Competition is High

In today’s competitive marketplace, it’s easy to get lost in the shuffle when it comes to gaining media attention and building relationships with key journalists. It can be even harder when you’re up against hundreds of exhibitors at a trade show, event, or conference.