Andrea Trapani

On a daily basis, PR professionals decide which story ideas to share with media, when to pull the trigger, and which publication/reporter would make the most sense for the angle.

Every now and then a commercial comes along that will cause you to scratch your head and say, “What does that have to do with the product they’re selling?” While these commercials will often stick in your head, they do so for the wrong reasons.

HTML5 is here, and it will save us all from everything. First of all, it will kill Flash. We’ll also have better video and audio, faster websites, easier-to-build Web pages, better animation, and improved in-browser games.

Put yourself in the shoes of your next potential client or customer. Right now, he or she may be out there trying to learn more about you and your organization.

“Art is subjective.” Anyone who has ever taken an art class has heard these words and/or used them to justify an instructor’s less than favorable response to an assignment. True enough, art hanging in a gallery can afford (pun intend) to be appreciated by a sole discriminating patron.

Our agency has been hard at work this year redefining the word “experience” as it relates to our people, clients, and industry. Ask any CEO about his or her company’s level of experience and you will get a laundry list of skillsets, processes, transactions, and successes. All good, right?

I saw a great photo online the other day. It was a train station map in China, with a translated common English phrase, “You are Here.” Unfortunately, they put this phrase under every location on the map.