Rocket Cos. in Detroit announced that Alessio Sanfilippo has been named CEO of its Seattle-based Redfin. Sanfilippo joins Redfin from Meta, where he served as vice president of insights for Reality Labs.
“Millions of people begin thinking about homeownership on Redfin, often months before they ever talk to a lender,” says Varun Krishna, CEO of Rocket Cos. “I worked with Alessio at Intuit and saw firsthand how he combines deep analytical thinking with a real instinct for the consumer. He has spent his career using data and technology to make complex products work better for enormous audiences. Now he gets to bring that experience to Redfin and help us connect home search, brokerage, mortgage, closing and servicing into one experience.”
Sanfilippo brings more than 20 years of experience across product, data, analytics, and technology. At Meta’s Reality Labs, he led global teams across data science, data engineering and user research and helped build and grow the market for Meta’s AI-enabled wearable glasses.
He previously led data and user research for WhatsApp, where his work helped shape the product’s U.S. growth strategy as it expanded to more than 100 million monthly active users in the country.
Prior to Meta, Sanfilippo led data and analytics at Intuit, applying AI and machine learning across products including TurboTax and QuickBooks and helping shape product vision and go-to-market strategy. He previously held leadership roles at SAP, GoSeek, Hotwire, and United Airlines.
Sanfilippo also joins Redfin as a longtime customer. He has used the product for more than a decade and through multiple home purchases.
“I’ve used Redfin for years, including through some of the biggest decisions my family has made,” Sanfilippo says. “I still remember the pride I felt buying my first home. Redfin has always helped make an intimidating process easier to understand. I’m excited to work with this team and combine what Redfin has built with Rocket’s capabilities to make finding, buying and owning a home simpler for millions of people.”
Redfin is one of America’s largest real estate brokerages and operates the country’s most-visited brokerage website. Rocket Cos. acquired Redfin in July 2025, bringing together home search, real estate brokerage, mortgage origination, closing, and servicing capabilities.
Redfin and Rocket Mortgage recently introduced Super Savings, offering homebuyers and sellers who work with both companies up to $20,000 in combined lender credits and commission savings.
