MoGo’s Adriel Thornton Steps Into Executive Director Role

Adriel Thornton
Adriel Thornton // Photo courtesy of MoGo

Adriel Thornton has been promoted to executive director at MoGo, metro Detroit’s nonprofit bike share system.

Thornton has been the director of marketing and community outreach at MoGo since its launch in 2017. The move comes as MoGo is expanding, having just added two part-time positions to support community outreach and programming as part of a grant funded by the Better Bike Share Partnership.

“I’m thrilled to be stepping into this leadership role and am excited about the future of MoGo,” says Thornton. “Having been a part of MoGo’s story from the beginning, I remain confident that we will continue to bring more opportunities for mobility and equity in Detroit and the region.”

Thorton joined MoGo after serving as outreach and operations manager at Allied Media Projects and manager of corporate marketing for American Entertainment Technology.

“Adriel is a tremendous asset to the MoGo team,” says Ned Staebler, board chair of MoGo. “His experience in marketing and community outreach, his commitment to transportation equity and his love of biking: They all work together to make Adriel the obvious choice to head up MoGo.”

He began the role May 5, replacing Lisa Nuszkowski, who left her role as MoGo’s founder and outgoing executive director to become president of M-1 Rail.

Jeremy Rosenberg, MoGo’s current marketing assistant, will step into Thornton’s previous role as marketing and community outreach director. The two new part-time roles will focus on bettering connections between bike share and bus service with partners Detroit Department of Transportation, Suburban Mobility Authority for Regional Transportation, and Wayne State University to decrease the socioeconomic barriers within transportation.

MoGo is a nonprofit affiliate of the Downtown Detroit Partnership, which has provided the organization with resources and support as it got off the ground. The organization currently has 620 bikes across 75 stations in metro Detroit.

“Adriel brings a wealth of skill and talent to his new role at MoGo, and he is in a great position to build on the opportunities associated with leading a growing bike share system,” says Eric B. Larson, CEO of the Downtown Detroit Partnership. “Transportation and mobility are key issues for Detroiters, and MoGo will continue to play an important role in the city’s future. MoGo has successfully expanded, and now it’s time for the organization to evolve.”

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