Hayley Roberts has joined the Michigan Health Endowment Fund in Lansing as its new communications officer.
Roberts brings 10 years of experience in public relations, marketing, and policy advocacy to the Michigan Health Endowment Fund, which works to improve the health of Michigan children and senior residents and reduce the cost of health care.
Roberts, of Ann Arbor, will be responsible for growing the nonprofit’s public presence and helping advance the fund’s priority initiatives. As communications officer, she will be responsible for designing and implementing the strategic communications as well as developing storytelling partnerships with grantee organizations.
Roberts most recently served as the deputy director of Metro Matters, formerly the Michigan Suburbs Alliance, where she provided organizational leadership and helped set strategic direction She also directed communications on behalf of the Southeast Michigan Regional Energy Office, a spin-off organization of Metro Matters. Prior to Metro Matters, Roberts worked in web usability and accessibility as well as agency public relations.
She has a Bachelor of Arts in professional writing and a master’s in digital rhetoric and professional writing from Michigan State University.