Michelle Olson Named CEO of Lambert & Co.

Lambert & Co., a public relations, investor relations, and integrated marketing firm based in Detroit, announced managing partner Michelle Olson has been named CEO, succeeding founder Jeff Lambert, who will move to chairman and lead the growing Lambert family of companies.r Jeff Lambert, who will move to chairman and lead the growing Lambert family of companies.
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Michelle Olson
Courtesy of Lambert & Co.

Lambert & Co., a public relations, investor relations, and integrated marketing firm based in Detroit, announced managing partner Michelle Olson has been named CEO, succeeding founder Jeff Lambert, who will move to chairman and lead the growing Lambert family of companies.

In her new role, Olson will assume strategic leadership of the firm with the goal of driving client, practice, and talent growth, while also managing the agency’s largest client relationships.

“I’m extremely proud of the firm that we’ve become and the growth that we’ve achieved, including a 50 percent increase in the last two years,” says Lambert. “However, the only way for our momentum to continue is to scale my time and our top talent. Michelle Olson is the answer.

“She’s a proven agency CEO, an industry leader, and a trusted friend for over a decade, much like my partner and president Don Hunt. I’m looking forward to Michelle’s handprints on our culture, team and trajectory for years to come and grateful to have colleagues that allow me to create the new and next ideas, services, companies and collaborations.”

Olson has more than 30 years’ experience in public relations, corporate communications, issues management, and integrated marketing. She founded and led her own company for 13 years prior to its acquisition.

Lambert will continue to lead the consultancy’s vision, innovation pipeline, and M&A. He will also focus on the day-to-day leadership of TiiCKER, which invented direct-to-shareholder marketing; his nonprofit Americanbreathe.org, his board roles, including the firm’s sister ad agency 9thWonder; and his venture capital arm, Flipturn Ventures.

“I am honored to take the reins as CEO and honored to lead the firm into its next phase of growth,” says Olson. “Lambert & Co. is driven by brilliant and creative talent and is truly one of the most innovative companies I’ve ever been a part of. As we expand our reach and deepen our practice area experience, I look forward to continuing our work toward the goals that will lead us into the future.”

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