GSTV, the national media network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, has appointed Claire Wyatt as chief growth officer.
In this role, Wyatt will oversee GSTV’s growth strategy, corporate development, strategic partnerships, and key value creation initiatives as the company continues to identify new opportunities for growth and innovation.
Wyatt has worked on both the retailer and platform sides of retail media, most recently at The Trade Desk, where she led the retail sector sales for North America and the Walmart DSP, partnering with nearly every major U.S. retailer to help them sell ads beyond their own websites and across the wider internet.
Previously, she was vice president of business strategy and marketing science at Albertsons Media Collective, where she helped design and launch the network in 2022 and built its measurement and audience targeting products. Earlier in her career, she oversaw reporting, insights and analytics for more than $600 million in ad spend at Target’s Roundel and held roles at Ovative Group and Dunnhumby.
Wyatt will report to GSTV CEO Eric Kozik and join the company’s senior leadership team. She will lead GSTV’s retailer partnerships and retailer strategy and operations teams, with a focus on deepening partnerships with major retail media networks, helping convenience retailers build and grow their own media businesses, and expanding the data and inventory partnerships that create value for advertisers and retail partners.
“We’ve set a clear direction for GSTV’s next phase in retail media. Claire’s job is to turn that strategy into a business,” says Kozik. “She has built retail media from the retailer side and the platform side, and she understands what brands, retailers and networks need from each other. Her unique experience makes her well positioned to help accelerate GSTV’s next chapter of growth and innovation.”
