Blake’s Beverage Co. in Armada has appointed Sierra Szarowicz as vice president of national accounts and is expected to lead national retail partnerships and help bring the company’s growing lineup of beverages to more consumers nationwide.
In her new role, Szarowicz will lead Blake’s Beverage Co.’s national accounts strategy, overseeing key retail partnerships and identifying opportunities to expand distribution, increase brand visibility, and drive sustainable growth across the company’s growing portfolio of craft beverage offerings.
“Sierra is an accomplished sales leader with a proven ability to build lasting partnerships and deliver results in highly competitive retail environments,” says Andrew Blake, founder and CEO of Blake’s Beverage Co. “As we continue to invest in our national growth strategy, her experience working with some of the country’s largest retailers, combined with her collaborative leadership style and deep understanding of the beverage category, will help us unlock new opportunities for our brands and our customers.”
Szarowicz joins Blake’s from Constellation Brands, where she spent more than 12 years advancing through a variety of category management and sales leadership roles. Throughout her career, she has helped expand distribution across established and emerging beverage brands, secured incremental retail placements and cooler space, and developed strategic partnerships that drive long-term growth for both retailers and suppliers.
In 2024, she was recognized as a Future Leader in Convenience by Convenience Store News, reflecting her impact within one of the beverage industry’s most important retail channels.
“I’m thrilled to join Blake’s Beverage Co. at such an exciting time in its growth,” says Szarowicz. “As someone who grew up in Michigan, I’ve admired the brand for years and have seen firsthand how it has evolved from a beloved local cider maker into an innovative national beverage company.
“The opportunity to help bring that story to more retailers and consumers across the country – while working alongside an incredibly talented leadership team — is one I’m incredibly excited to be part of.”
The appointment builds on the company’s continued investment in its commercial organization as consumer demand grows across its expanding beverage portfolio. With increasing national distribution and a pipeline of innovative products spanning hard cider, ready-to-drink cocktails and non-alcoholic beverages, the company continues to strengthen its leadership team to support its next phase of growth.
