Allied Media Projects Announces Jenifer Daniels as Co-Executive Director

Jenifer Daniels
Jenifer Daniels // Photo courtesy of Allied Media Projects

Allied Media Projects (AMP), based in Detroit, is transitioning to co-executive directorship and has announced Jenifer Daniels has been named to the position of co-executive director with Jeanette Lee.

Lee has served in various leadership capacities with AMP since 2006 and has served as executive director for the past six years.

Daniels brings more than two decades of experience in the fields of communications, participatory media, organizational development, and leadership. As a Detroit native, she has a deep commitment to advancing the city’s social justice, cultural, and innovation ecosystems.

Prior to joining AMP, Daniels spearheaded the re-launch of Wayne State University’s Innovation Studio, which is designed to help students learn the ideation and prototype stages of business development. In 2015, she developed and launched Colorstock, a stock photography startup featuring images by and of people of color. Daniels also founded Detroit Human Capital, a micro impact fund investing in Detroit’s people, places, and purpose.

“AMP has experienced immense growth over the last few years and is an important part of the organizing community in Detroit and the rest of the country. We now have an opportunity to be a central part of shaping a more equitable future for Detroit,” says Daniels.

Daniels’ initial focus will be developing operational systems, particularly within the Sponsored Projects Program, which fiscally supports a network of projects from Detroit and beyond making media for liberation, which the company defines as “an ongoing process of personal, collective, and systemic transformation.” Lee’s focus will remain on the external-facing programs and departments of AMP, including Allied Media Conference, the Speakers Bureau, communications, and partnerships.

“Allied Media Projects has prioritized shared leadership from its beginning, so transitioning to a co-executive directorship is a return to our origins,” says Lee. “I am thrilled to continue this through-line of collaborative leadership because it expands our resilience and allows us to live our values of collectivity and collaboration as we work towards our mission of cultivating media for liberation.”

This leadership transition comes on the heels of AMP beginning development of The LOVE Building, located at 4731 Grand River Ave. in October 2020. Slated for completion in fall 2021, AMP will share occupancy of the building with Detroit Community Technology Project, Detroit Disability Power, Detroit Justice Center, and others.

Allied Media Projects is a network of people and projects rooted in Detroit and connected to hundreds of other places that cultivate media-based organizing for liberation.

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