Urban Science, an automotive consultancy and technology firm in Detroit, has announced four new enhancements to its TrafficView solution, a tool that integrates daily industry sales data with a dealer’s CRM lead data.
TrafficView is a proprietary solution from Urban Science that transforms dealership CRM lead data by integrating it with near real-time, industry-wide sales data from the Urban Science DataHub.
The new upgrades provide defection (lost sales) insights — by lead source, model, salesperson, and geography — helping identify what drives sales wins and losses to improve dealership operations.
The new capabilities help dealership groups gain a deeper, more comprehensive view of performance across their network, and are available to all current users at no additional cost.
The Dealer Summary Report gives dealer group leaders a quick, high-level view of how all the rooftops in their group are performing compared to benchmarks, for both same and competitive brands.
The report provides a comprehensive look at lead performance, showing both close and defection rates. Additional metrics like days-to-sale and days-to-defection, provide an average of how many days pass from the time a customer submits a lead and when that customer defects or purchases.
The insights help dealer groups identify performance gaps and improvement opportunities across their operations.
National benchmarks are now available in every sales insight category within TrafficView so dealers can gain an understanding of their performance vs. the national average.
The high-level data point helps dealers understand if they are performing lower, on par, or higher than their peers. Benchmarks offer dealerships a powerful comparator to evaluate relative performance, as well.
By comparing themselves to industry standards, dealers can better assess their operations — enabling them to better identify opportunities to make strategic adjustments and drive performance.
Dealer group leaders also can now elect to include or exclude sister store(s) from their TrafficView report. A sister store refers to another dealership within the same group, often located nearby or representing a different brand, that shares ownership and operational ties.
This allows each dealer to tailor its TrafficView report based on strategic priorities — whether they want to include sister stores to assess internal group performance and identify cross-store defection or exclude them to focus solely on external market competition.
In addition, TrafficView sales insights will now show a dealership’s top 10 defection opportunities instead of five. This new highlight quickly allows dealers to see where they are losing the most opportunities — enabling faster, more targeted action to more effectively compete and retain potential buyers.
Urban Science reports the updates were driven by listening and learning from dealer feedback to deliver tools that drive smarter decisions, improve operational efficiency, and ultimately support stronger business outcomes.
Current dealers can contact their Urban Science representative with comments or questions about these new features. Interested dealers can click here to schedule a demo.
