Pocketnest, a Detroit-based AI-powered financial wellness platform, has been acquired by the Reseda Group, a wholly owned credit union service organization of MSU Federal Credit Union (MSUFCU) in East Lansing, and Maps Credit Union in Oregon. Terms of the transaction were not disclosed.
“Together, we’re developing the future of banking, giving members easier access to financial insights and straighter paths to financial freedom — and Pocketnest’s technology is significant to our future innovation,” says April Clobes, president and CEO of Reseda Group.
Clobes adds that Pocketnest’s generative AI delivers members personalized, holistic financial guidance across 10 essential areas — from budgeting and debt management to estate and tax planning. “By combining tailored education with actionable insights, Pocketnest empowers members to take action in pursuit of their long-term goals,” she says.
Mark Zook, president and CEO of Maps Credit Union, sats, “Partnering with Reseda Group and Pocketnest allows us to prioritize our members’ financial well-being like never before with an AI-driven platform to help them build a solid financial foundation, equipping them with the knowledge and tools they need to succeed.”
Many digital banking experiences prioritize transactions first, driving members to purchase products such as opening a line of credit or securing a loan, according to MSUFCU officials. The new Pocketnest-centered approach is designed to enable financial institutions to create a member experience that prioritizes financial wellness, helping to establish a solid financial foundation before recommending transactions.
“Joining forces with Reseda Group and Maps Credit Union is the best opportunity for hyper personalized AI banking to create meaningful impact in the industry,” says Jessica Willis, founder and CEO of Pocketnest. “Together, we’re creating a new way to bank, using AI-driven personalization at scale to make financial wellness accessible and engage the next generation.”
In addition to supporting credit union members, Pocketnest says it provides financial institutions with in-depth, actionable insights to inform their strategy and unlock new revenue opportunities, boosting deposits, cross-selling revenue, and increasing product awareness.
On average, Pocketnest reportedly increases member financial wellness by 57 percent and identifies millions of dollars in cross-sell revenue for credit unions.
Pocketnest is available to financial institutions nationwide and currently is integrated with the CU*Answers, Lumin Digital, and Nymbus banking platforms, with more integrations launching soon. For more information, visit pocketnest.com.
