Universal Robots in Novi to Host Largest One-day Cobot Event in the U.S.

Universal Robots is hosting Collaborate North America 2025, the largest one-day cobot conference and tradeshow in the U.S., on Jan. 25 at the Suburban Collection in Novi.
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Universal Robots is hosting the largest one-day cobot conference and tradeshow in the U.S. on Jan. 25 at the Suburban Collection in Novi. // Photo courtesy of Universal Robots

Universal Robots is hosting Collaborate North America 2025, the largest one-day cobot conference and tradeshow in the U.S., on Jan. 25 at the Suburban Collection in Novi.

The free event is part of Universal Robots’ global series about cobots, or collaborative robots. More than 500 people are expected to attend with keynote presentations offering perspectives on the future of collaborative robots. Click here to register.

“Whether you’re exploring cobots for the first time or looking to expand your automation capabilities, this event will provide the inspiration, tools, and connections needed to succeed,” said Jonathan Sbert, vice president of sales for the Americas at Universal Robots.

Collaborative robots are the fastest-growing segment of industrial automation. They are expected to post more than 20 percent growth through 2028, according to the company.

The feature keynote presentations will include topics such as robotic automation, advancements in application, and more with speakers including Stacey Moser, Universal’s chief commercial officer; Ben Armstrong, executive director and research scientist at the Massachusetts Institute of Technology; Jake Hall, known as The Manufacturing Millennial; Alex Shikany, vice president of membership and market Intelligence at A3; and Bernd Raithel, director of Factory Automation for Siemens.

In addition to those presentations, there are expected to be more than 30 different cobot-powered solutions for applications in welding, quality inspection, material handling, machine tending, assembly, painting, and palletizing.

The hands-on demos are presented by UR and its UR+ ecosystem partners including A.I Automation, Schmalz, Magswitch, PIAB, Zimmer, Schunk, Flexline Automation, Acumino AI, and SICK.