The Feldman Automotive Group in New Hudson just added another brand to its collection, securing the rights to be Michigan’s exclusive seller of the INEOS Grenadier.
The INEOS Grenadier is a rugged off-road sport-utility vehicle inspired by older Land Rover Defender models. It was born out of a desire for a simpler, yet more rugged type of off-road-ready SUV, like the Defender before Land Rover stopped building it in 2016. Land Rover resumed production of a new version of the Defender in 2020.
The Grenadier 4X4 provides what it calls best-in-class off-road capability, durability, and reliability. Built for rugged reliability and go-anywhere capability, the Grenadier with its iconic boxy design, powerful engines, and off-road prowess, is perfect for those who crave exploration, the company claims.
“Innovation is one of the things that has always fascinated me about the automotive business, that’s what attracted us to pursue the INEOS brand,” says Jay Feldman, chairman and CEO of Feldman Automotive Group.
“The out-of-box thinking and world class engineering of the Grenadier will create tremendous interest among car and truck enthusiasts. We’re excited to be selected to deliver this unique brand experience to consumers throughout Michigan.”
Feldman INEOS Grenadier is located in Waterford Township and is one of 14 brands at 19 dealerships in Michigan, Ohio, and Indiana under the Feldman Automotive Group umbrella. There are 27 INEOS Grenadier dealers across the U.S.
