The co-owners of the Tomey Group in Farmington Hills have signed a strategic partnership with Phoenix Franchise Brands in Livonia.
Under the new agreement, Tomey Group principals Anthony Tomey and Michael Tomey will add the Phoenix partnership to their personal business ventures, while continuing to own and operate the Tomey Group as a separate entity.
The Tomey brothers have joined the leadership team as partners and strategic advisors focusing on helping to guide the company’s operations, scaling its existing brands, and driving development of new franchisees across all Phoenix Franchise Brands.
Anthony Tomey, who serves as CEO for The Tomey Group, and Michael, who serves as CFO, helped start their family business in 2003 with a single Jimmy John’s in Novi. Today, there are more than 50 locations in Michigan — they are the nation’s third-largest Jimmy John’s franchisee.
Under the Tomey Group they also own and operate multiple real estate properties across Michigan. In addition, Michael is owner of credit card processor Bravo Payment Systems, and jointly Anthony and Michael are co-owners of 8 Mile Vodka and the Born in Detroit apparel brand.
Founded in Michigan in 2020, Phoenix Franchise Brands is a family-owned business. As a franchisor, there are more than 250 franchise owners across more than 40 states in the U.S.
Phoenix Franchise Brands has six franchise brands that specializes in service-driven brands in the home services and pet care. As part of this new partnership, Anthony and Michael Tomey will apply their franchise, entrepreneurial, and operational acumen to support each of the current brand’s growth, refine systems, and deliver scalable franchise opportunities.
Together with the Phoenix Franchise Brands team, they plan to expand across the U.S. and explore opportunities to add new brand concepts to their diverse portfolio of opportunities.
The Phoenix Franchise Brands portfolio currently consists of:
HOME SERVICE BRANDS
- Steel Coated Epoxy Floors — A franchise focused on installing durable, industrial-grade epoxy and concrete floor coatings for garages, basements, commercial and industrial spaces, and new construction. The brand caters to property owners looking for long-lasting, low maintenance flooring solutions in the home improvement and commercial maintenance sectors.
- Worried Bird Window Washing & Screens — A home-service franchise offering professional window cleaning, screen repair, gutter cleaning, power washing, holiday lighting, and exterior maintenance for residential and commercial properties.
- Door Renew — A door-restoration and refinishing franchise that breathes new life into residential and commercial doors through expert craftsmanship and finishing services. Door Renew appeals to property owners interested in cost-effective, high-impact aesthetic and functional improvements.
- Spray Foam Genie — A home-improvement and insulation services franchise offering high-quality spray foam insulation solutions for homes and businesses. As energy efficiency and sustainable building upgrades gain traction, Spray Foam Genie serves a growing market of homeowners and commercial clients seeking value and performance.
PET CARE BRANDS
- Fetch! Pet Care — A pet-services concept specializing in pet sitting, dog walking, and pet care tailored to clients’ schedules. Positioned in the rapidly expanding pet care segment, Fetch! offers franchisees a recurring-revenue model and proven brand recognition.
- Furry Land Mobile Grooming — A mobile pet grooming franchise providing convenient, door-to-door grooming services for pets. With growing demand for premium pet-care convenience, Furry Land is well-suited for entrepreneurs interested in a service-based, scalable business model.
“Partnering with Phoenix Franchise Brands aligns perfectly with our vision and entrepreneurial spirit,” says Anthony Tomey, now a partner at Phoenix Franchise Brands. “We know that feeling of working hard and dreaming of starting your own business, and now we are going to be able to provide guidance with realistic and obtainable opportunities for individuals to become successful business owners.”
Greg Longe, CEO of Phoenix Franchise Brands, says: “Our mission at Phoenix Franchise Brands has always been to partner with leaders who bring not only vision, but the operational expertise required to scale brands sustainably,” says Greg Longe, CEO of Phoenix Franchise Brands.
“Together, we are positioned to accelerate growth across every concept we own and deliver even stronger value to our franchisees and investors.”
For more information, visit PhoenixFranchiseBrands.com.
