Southfield’s Stefanini Group, a global technology company composed of more than 30 companies, has announced the acquisition of Ecglobal, a digital marketing ecosystem solutions company with U.S. operations in Miami. Terms of the transaction were not disclosed.
“From our first contact with Ecglobal, we recognized a great synergy between the companies. Moving forward, Ecglobal’s efficient software will seamlessly integrate with Stefanini’s DNA of innovation, excellence, and delivery of services,” says Bruno Caloi, merger and acquisition director at Stefanini Group.
With a global presence in the U.S., Latin America, and Brazil, Ecglobal has developed a collaborative platform with proprietary technology to create communities and social networks. Its stated goal is for companies and consumers to engage, collaborate, and co-create better products and experiences with data owned by companies.
Ecglobal will complement Stefanini Group’s digital offering, Haus ecosystem, which is formed by the subsidiaries W3haus, an advertising agency; Huia, a digital commerce agency; Gauge, a digital products/channels and performance company; Brooke, a digital content producer; CAPS an in-house customer; Inspiring, a CRM, loyalty, and engagement platform; and NOW3, an in-company education business.
The Haus ecosystem works to solve customer problems, creating platforms for conversation, experience, and content. Through the Ecglobal network, marketing, innovation, and customer experience (CX)/user experience (UX), teams can develop and validate concepts, upcoming innovations, experiences, positioning, and communication.
In the same way, the research area can generate strategic insights for marketing and branding departments. Participants can brainstorm, co-create, receive information, and influence decisions from brands and organizations they admire.
“We see potential opportunity to expand our current digital marketing platform to cross-sell between customer bases,” says Caloi. “We are currently analyzing 20 companies to determine what new technologies and skills are available to add to the Stefanini Haus digital marketing offer.”
Guilherme Stefanini, managing partner of Haus, says Ecglobal reinforces Stefanini Group’s strategy of adding technology and intelligence to marketing to increase results. By joining their respective expertise, companies expand their ability to analyze data, generate more intelligence, get closer to customers, and create communities.
“In practice, Ecglobal will connect with Stefanini Group’s other digital marketing ventures, such as the area of product design, strategy, and insights from Gauge, creation of trends and conversations for launching W3haus campaigns, development of e-commerce within of communities, action with influencers, gamification and adoption of loyalty programs in partnership with Inspiring, among other joint initiatives,” says Stefanini. “Our goal is to make Ecglobal one of the largest customer insights platforms in Brazil and expand it internationally.”
To learn more about Stefanini Group, click here.
For more information about Ecglobal, click here.
