The digital marketing firm HelloWorld today unveiled its new brand, called Human Loyalty, which combines many of the company’s shopping loyalty plans into one offering, including points-based programs, rebates, and engagement hubs.
“We know that better engaging consumers is one of the most effective ways that brands can guarantee a better share of wallet,” says Peter DeNunzio, CEO of HelloWorld in Southfield. “With this in mind, it’s mission critical to bring more robust tools to market that allow brands to better connect with their consumers and drive engagement at every point in the shopper journey. Human Loyalty allows brands to connect disparate touchpoints and build a more holistic brand-consumer relationship over time.”
DeNunzio says HelloWorld’s Human Loyalty platform combines the company’s points-based programs, rebates, continuity, advocacy, business-to-business, business-to-employee, engagement hubs, and custom global enterprise solutions currently in markets across 20 countries. He says the offerings, which include Human Loyalty Core and Human Loyalty Advanced, are designed for patrons in the consumer packaged goods, retail, restaurant, and media industries.
Entrepreneur Josh Linkner and a small group of investors founded HelloWorld in 1999 as ePrize. The company has worked with clients such as Coca-Cola to produce interactive live events, and Kraft Foods, to produce a Facebook engagement campaign. HelloWorld also has offices in New York, Chicago, Los Angeles, and Seattle.