Viral Nation, a leader in social-first transformation in Toronto, has announced it was named the Social Media Agency of Record for Rocket, the Detroit-based fintech platform including mortgage, real estate, title, and personal finance businesses.
Rocket will leverage Viral Nation’s influencer marketing, social strategy, community management, and social content creation abilities to deliver raw, relatable homeownership stories that break through social media’s glossy facade.
At a time when nearly 80 percent of social media users turn to their feeds for dream-home inspiration, Rocket and Viral Nation are moving beyond curated perfection to offer something deeper — real stories, support, and guidance for people working toward homeownership.
“Homeownership is the single most powerful expression of the American dream – and everyone deserves to see themselves in that story,” says Jonathan Mildenhall, chief marketing officer at Rocket. The company was founded by Dan Gilbert, who serves as chairman.
“With Viral Nation as our social media agency of record, we’re using content to build a movement. One grounded in honest storytelling, vibrant communities, and meaningful solutions. We know that when people see others like them owning their dream, it sparks belief. And belief is where transformation begins.”
Rocket launched “Own the Dream,” the company’s new core creative idea, with a Super Bowl ad. The message was amplified by Viral Nation’s social campaigns, which it states drove 247 million views nationwide and sparked genuine conversations across all platforms. The new partnership builds on that moment by fostering a vibrant, welcoming community through voices from Rocket’s network of everyday home-seekers and homebuying experts.
Viral Nation will help Rocket showcase real client stories, influencer ambassador programs, and dynamic community management.
“Rocket’s mission to redefine homeownership inspires us to build a social movement that empowers every American to envision themselves on this journey,” says Joe Gagliese, co-founder and CEO of Viral Nation. “Rocket is more than a financial services company; it’s a culturally influential brand, authentically leading and shaping the communities it serves.”
Founded in 1985, Rocket Cos. is a Detroit-based fintech platform including mortgage, real estate and personal finance businesses: Rocket Mortgage, Redfin, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans. For more information, visit rocket.com/.
Viral Nation’s clients include e.l.f. Cosmetics, Audible, A24, MGM Resorts International, Microsoft, Tencent, Zillow, and Walmart. For more information, visit viralnation.com/.
