To complement its 2024-25 winter “Keep It Fresh” campaign, Pure Michigan has partnered with Shaggy’s Skis in Boyne City to create branded skis.
Brothers Jeff and Jonathon Thompson started building skis in Michigan as a hobby in 2005, and in 2008 the Thompson family released the first line of Shaggy’s skis to the public. The limited-edition Pure Michigan skis will be manufactured in Boyne City.
“We are proud to put the iconic Pure Michigan branding on our custom skis. … The goal is to show our product (and) our state to the world,” says Jeff Thompson, co-founder of Shaggy’s
The design for the limited-edition skis features Michigan destinations like Tahquamenon Falls and Turnip Rock paired with Pure Michigan branding. The special-edition Pure Michigan design will be available across all 16 models of the Shaggy’s skis lineup.
To see the special-edition Pure Michigan skis in person, Shaggy’s will host demo days at ski areas and resorts throughout Michigan this winter, including:
- Saturday, Jan. 25 – Shanty Creek Resorts
- Saturday, Feb. 1 – Nub’s Nob
- Saturday, Feb. 8 – Marquette Mountain
- Saturday, Feb. 15 – Crystal Mountain
- Saturday, Feb. 22 – Mt Holly
- Saturday, March 1 – Caberfae Peaks
The skis are available at skishaggys.com.
