Priority Health in Grand Rapids Acquires Southfield’s CAM Administrative Services

Grand Rapids-based Priority Health is acquiring CAM Administrative Services Inc., a Southfield-based third-party administrator for health benefits, effective July 1. Details of the deal were not disclosed.
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Priority Health is acquiring CAM Administrative Services Inc. // Stock photo

Grand Rapids-based Priority Health is acquiring CAM Administrative Services Inc., a Southfield-based third-party administrator for health benefits, effective July 1. Details of the deal were not disclosed.

“As close strategic partners for years, we saw an opportunity to formally combine our strengths,” says Rick V. Morrone, senior vice president of employer solutions at Priority Health. “Our shared vision, values, and culture make this a natural fit.”

CAM will continue to operate under its current business model and name.

“CAMADS will continue to provide outstanding service and expertise while having access to Priority Health resources,” says Barry Regling, CEO of CAM. “We are excited to grow our partnership further to provide best-in-class health benefits to our customers.”

Priority Health offers health benefit options for employer groups and individuals, and its network of health care providers features 97 percent of primary care doctors in Michigan and more than 900,000 health care providers nationwide.

The company is one of only 20 health plans nationwide offering wellness programs accredited by the National Committee for Quality Assurance. The state of Michigan named the Priority Health HMO the benchmark plan for all individual and group HMO plans to model.

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