Ford Motor Co. in Dearborn is unveiling a new “Built Ford Proud” marketing campaign featuring an actor restoring a Bronco, a stunt driver defying stereotypes, and a surfer with a passion for trucks. All are next-generation drivers using their vehicles to achieve their dreams.
Sydney Sweeney, the actor, is an Emmy Award-nominated actor from “Euphoria” and “The White Lotus.” Known as the “only girl in the shop,” she chronicles her love for restoring her vintage Ford Bronco on her TikTok channel @Syd’s_Garage.
Ford and Sweeney also will launch an exclusive workwear collection, Ford x Sydney Sweeney. The collection, made in partnership with Dickies, is available at merchandise.ford.com.
“This campaign is very genuine to me,” Sweeney says. “Through my Auto 101 series and the female-forward workwear collection, I hope to empower and uplift women to pursue their passions, to get involved in the world of cars, and show that anyone can follow their dreams, no matter what they are.”
Dee Bryant is one of the few female African American professional stunt drivers in the entertainment industry and the co-founder of the Association of Women Drivers. She is determined to rally others against racism and sexism and pave the way for the next generation of female stunt drivers. As part of the campaign, Bryant will give viewers a closer look at the Mustang Mach-E and unleash her skills in a three-part social series, “Stuff Only Dee Should Do” featuring the all-new 2024 Ford Mustang.
Kai Lenny is a professional surfer who pays it forward by inspiring the next generation of athletes in his community. As part of this campaign, Lenny will show a day in the life of a world champion as he and his family use their fleet of Ford trucks to transport his team, jet skis, and retired coast guard boat to locations around Maui, Hawaii.
Ford also has donated eight surfboards — with colors matching the all-new 2023 Ford F- Series Super Duty — to Lenny’s charity, the Positively Kai Foundation, which provides young surfers equal opportunities to pursue their passion.
“‘Built Ford Proud’ has always been about the immense pride we feel for our vehicles and the employees who build them,” says Erica Martin, marketing communications manager at Ford. “Today, we are putting the spotlight on the drivers, because who they are — and what they accomplish with our vehicles — is a huge part of what makes this brand special.”
